How AI Is Helping Personal Care Brands Cut Their Water Footprint

In sustainability, every drop counts—especially in the beauty industry. While conversations around eco-friendly packaging and cruelty-free products have gained traction, water usage remains a critical aspect of environmental impact. This article explores how Artificial Intelligence (AI)-driven Life Cycle Assessments (LCAs) are reshaping our understanding of water consumption across personal care routines, helping consumers and companies […]