Science-Backed Circularity: Measuring Impact Across the Home Care Portfolio
Marks & Spencer partnered with CarbonBright to run rapid, independent Life Cycle Assessments across its home care product portfolio, validating the environmental impact of its refill program as part of its Plan A net-zero commitment.
M&S needed to scale its refill program despite traditional LCA processes being time- and cost-intensive, a lack of standardized comparative data to demonstrate the net environmental benefit of reuse, and a need for ISO-compliant outputs to support transparent marketing and reporting.
CarbonBright's AI-powered platform ran cradle-to-grave assessments across multiple SKUs rapidly, modeled varying usage and reuse scenarios to generate comparative impact data, and produced audit-ready outputs aligned with ISO 14040, 14044, and 14067.
- 10x faster LCA turnaround than traditional workflows
- Environmental breakeven reached after just 2 reuses of aluminum refill containers
- ISO-compliant, audit-ready reports strengthened transparency and stakeholder trust
- Faster refill program rollout backed by data-driven insights
10x faster LCA turnaround than traditional workflows
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