industry:

Food & Beverages, Packaging

GEOGRAPHIC FOOTPRINT:

Cheshire, UK

PRODUCT LINE:

Electric deliveries, reusable packaging, compostable pods

Summary

Challenges

Composty wanted to go beyond material choices to validate the entire environmental footprint of its compostable sponges. Their goals included:

Measuring emissions across the full product lifecycle; from sourcing to disposal

Benchmarking against traditional plastic sponges

Identifying high-impact areas for further improvements

Backing sustainability claims with transparent, science-based data

Solutions

To meet these goals, Composty partnered with CarbonBright to run a comprehensive, cradle-to-grave Life Cycle Assessment (LCA) on their compostable sponge line. Through our AI-powered platform, Composty was able to:

Automate impact measurement, cutting time, cost, and manual effort

Assess multiple categories including carbon, transportation, and disposal

Model real-world scenarios like composting vs. landfilling

Generate audit-ready, ISO-aligned reports to support sustainability claims

Results

CarbonBright helped Composty turn environmental data into tangible value:

Validated 70x lower end-of-life emissions when composted vs. landfilled

90% less packaging volume during shipping, drastically cutting transport- and packaging-related emissions

Identified “use phase” as the highest contributor to emissions, prompting customer education to maximize impact

Enabled credible, science-based sustainability storytelling that supports Composty's product positioning

About Kickback Coffee Roasting Co.

Kickback Coffee is a specialty coffee roastery based in the UK focused on delivering great coffee with minimal environmental impact. By using reusable containers, electric vehicles, and local sourcing, the brand is redefining low-impact coffee distribution.

Their commitment to science-based sustainability and customer transparency has made them a rising leader in the eco-cleaning space.

Industry Challenge

Nearly 176 million 60 kg bags of coffee, one of the most popular beverages in the world, were consumed worldwide in a one year period in 2021 and 2022. Now imagine all the packaging & disposal waste, transportation associated with coffee consumption. Every bag or container of beans, whether you make it at home or buy it from a cafe, adds up.
Kickback Coffee aims to reduce the packaging waste from coffee without sacrificing quality or convenience

CarbonBright Solution

Kickback Coffee needed more than anecdotal evidence to validate the environmental value of its low-waste distribution model. CarbonBright’s AI-powered LCA platform offered a scalable, data-driven way to analyze and compare their sustainable packaging and delivery initiatives against traditional options.
How the platform delivered:

Automated Lifecycle Analysis: CarbonBright eliminated the need for time-consuming manual LCAs, allowing Kickback to generate cradle-to-grave assessments with speed and precision.

Scenario-Based Modeling: Kickback could simulate alternative logistics and packaging scenarios (e.g., electric delivery vs. traditional courier) to pinpoint the drivers of emissions reductions.

Reusable Packaging Benchmarking: The platform mapped environmental impact at each stage of the packaging lifecycle, from material sourcing to reusability cycles and end-of-life.

Data That Drives Messaging: Outputs were ISO-aligned and audit-ready, enabling Kickback to confidently integrate emissions claims into stakeholder and customer communications.

By using CarbonBright, Kickback Coffee didn’t just confirm the benefits of reuse and electrification they operationalized a faster, credible approach to carbon accounting that scaled with their supply chain complexity.

more for you