Climate change poses one of the greatest threats to our planet and the European Green Deal stands out as a bold strategy to transform the European Union into a sustainable economy. Launched in December 2019, this ambitious plan aims to turn the EU into the world’s first climate-neutral continent by 2050. But what exactly is the European Green Deal, where did it originate, and what are its core objectives?

What is the European Green Deal?

The European Green Deal is a policy initiative introduced by the European Commission under the leadership of Ursula von der Leyen. It encompasses a wide range of measures designed to address climate change and environmental degradation while promoting economic growth and social equality. The Deal sets a clear target: to achieve net-zero greenhouse gas emissions by 2050. To meet this goal, it outlines a series of transformative actions across various sectors, including energy, industry, transport, agriculture, and construction.

Core Objectives and Purpose

The primary purpose of the European Green Deal is to create a sustainable and resilient economy by reducing carbon emissions, promoting cleaner energy, and fostering biodiversity. Here are the key objectives:

  1. Climate Neutrality by 2050: Achieving net-zero greenhouse gas emissions within the EU by mid-century.
  2. Decoupling Economic Growth from Resource Use: Ensuring that economic growth no longer depends on resource depletion, promoting a circular economy.
  3. Protecting Biodiversity: Halting the loss of biodiversity and restoring ecosystems.
  4. Zero Pollution: Creating a toxic-free environment by reducing pollution in air, water, and soil.

Key Components of the Green Deal

To meet its ambitious targets, the European Green Deal includes several critical components:

  • Clean Energy Transition: Phasing out fossil fuels and increasing the use of renewable energy sources. This involves significant investments in wind, solar, and other renewable energy technologies, as well as enhancing energy efficiency across all sectors.
  • Sustainable Industry: Promoting a circular economy where products are designed to last longer, can be reused, repaired, and recycled. This includes initiatives to reduce waste and encourage sustainable industrial practices.
  • Building Renovation: Improving the energy efficiency of buildings, both residential and commercial. The goal is to double renovation rates to reduce energy consumption and lower greenhouse gas emissions.
  • Farm to Fork Strategy: Ensuring a sustainable food system by reducing the environmental impact of agriculture, promoting organic farming, and encouraging sustainable consumption patterns.
  • Sustainable Mobility: Shifting to cleaner modes of transport by investing in electric vehicles, public transportation, and cycling infrastructure, and promoting the use of alternative fuels.

How does the EU Green Deal Work?

The EU Green Deal provides a framework and policies for member states to adhere to environmental goals. The member states (i.e. individual countries) are responsible for incorporating specific regulations and enforcement policies. However, the EU may start an infringement procedure against a country that does not properly implement EU laws. 

Member states are required to report their impact and compliance with the EU regulations to the European Commission. Based on the feedback they receive, member states may need to adjust their national regulations to ensure they comply with the EU objectives. This allows each country to adapt their regulations to best fit local conditions while maintaining progress towards the overarching goals set by the EU Green Deal.

How does the EU Green Deal Affect My Company?

Companies need to be aware that the EU objectives will determine national regulations. Specifics regarding the requirements and enforcement will fall under the jurisdiction of the member states, but those are being determined by the EU’s framework. Being aware of the different levels of enforcement and preparing for future regulations will help companies stay ahead of the competition and ahead of compliance.

The Circular Economy topic of the EU Green Deal will be particularly important for businesses in the CPG industry. The EU is transitioning to a circular economy to reduce the pressure on natural resources.

Green Claims

Increasing the reliability through the regulation of green claims will prevent companies from making misleading claims or marketing about the sustainability of their products and services. This will prevent greenwashing and enable consumers to make informed decisions about their purchases.

Corporate Sustainability Reporting Directive (CSRD)

The CSRD strengthens the rules surrounding the social and environmental information companies have to report. Companies subject to the CSRD will have to report following the ESPR framework. 

Ecodesign for Sustainable Products Regulation (ESPR)

ESPR replaces the Ecodesign Directive 2009/125/EC and establishes the framework to set ecodesign requirements for product groups. These products will have improved durability, increased resource and energy efficiency, increased recycled content, and more.

Plastics

The negative effects of plastic on the environment will be addressed through several different topics of regulation. Specific policies include the use of plastic packaging; plastic waste shipments such as the import and export of plastic waste; labeling and use of biobased, biodegradable, and compostable plastics; and more.

Waste and Recycling

Additional policies to address waste and recycling includes a myriad of topics. One specific policy aims to reduce the increasing quantities of packaging waste. This includes materials and packaging in the industrial, commercial, household sectors, among other additional sectors. 

Textiles

Regulating textile production, material, and quality will reduce the strain of resource consumption on the environment. Restrictions to the export of textile waste, use of microplastics from synthetic textiles, and requirements for minimum recycled content are some of the actions the EU will be implementing. 

Chemicals

Regulation on chemicals will support the health of the environment and people. Specific policies include REACH regulation; Cosmetics legislation; the use of animals in science; waste containing persistent organic pollutants; and more. 

Key Takeaways

The European Green Deal represents a monumental step towards a sustainable and climate-neutral Europe. By setting the goal of net-zero emissions by 2050, the EU is demonstrating global leadership in addressing climate change. The Green Deal’s comprehensive approach ensures that economic growth is decoupled from resource depletion, promoting a circular economy that benefits both the environment and society. 

The EU Green Deal framework is driving national regulations. These Green Deal goals address a number of industries and sectors that will impact CPG companies by regulating materials, production, transportation, waste, green claims, and more. By understanding and addressing your company’s environmental impact now, you can position yourself ahead of the competition, avoid penalties, and take advantage of new technologies and opportunities. Proactively engaging with these changes will not only help you comply with future regulations but also drive innovation and growth in the green economy.

At CarbonBright, we believe in your potential to make a difference. We specialize in developing innovative solutions that enable organizations to conduct Life Cycle Assessments (LCAs), quantify their emissions, and meet stringent regulatory requirements. By partnering with CarbonBright, organizations can achieve a more efficient and cost-effective solution compared to traditional methods. Our scientifically-based approach, aligned with industry standards, ensures accurate and credible results that support your journey towards sustainability and compliance with emerging climate action standards.

Contact us to learn more about how we can help you accelerate your sustainability journey and meet the complex requirements of Life Cycle Assessments (LCAs).